Hunkydory is a Stockholm based fashion brand founded by Ulrika and Christopher Bjercke in 1996. Their designs are a combination of refined elegance and bohemian rock, defined and inspired by music and the founders contrasting design, attention to details and use of materials.
The Hunkydory woman has a laidback elegance. Due to her strong, individual preferences she is looking for an alternative to the mainstream brands.
Hunkydory presented its collection AW17 called “Vintage Glamour Through the Eyes of Today” at the latest STHLMFW.
The imagined scenario that started the Hunkydory AW17 collection was a group of teenagers at an after party, digging into the wardrobe of an eccentric ‘70s rockstar. The result is a rich mashup of disparate references; Victorian lace, military regalia and ‘70s bohemia.
A Must Have loves Hunkydory because it delivers a street-wear kind of laid-back, yet sophisticated in style.
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